GYMFLOW
All-in-One Gym Management & Member Experience Platform
Modern Gym Software at 30-50% Less Than Competitors
What is GymFlow?
GymFlow Pro is a comprehensive gym and fitness studio management platform designed for small to medium-sized facilities. Currently deployed at gymflow.other10.com, the platform streamlines member management, class scheduling, payment processing, and provides powerful analytics - all in a modern, intuitive interface. Built with Next.js 14, TypeScript, Prisma, and PostgreSQL, GymFlow is revenue-ready with Stripe integration, comprehensive documentation (~500 KB across 13 docs), and 9/10 production status.
Status: Deployed, tested, ready for customers. 0 customers currently (pre-launch, ready to market). The platform consolidates gym operations into a single system: membership plans with automated Stripe billing, flexible class scheduling with instructor assignment, member portal for self-service, and real-time analytics dashboard. Positioned 30-50% cheaper than competitors like Mindbody ($129-299/mo) and Zen Planner ($99-199/mo) with pricing at $49-199/month. Unit Economics: LTV $2,475 | CAC $70 | 35:1 ratio (exceptional).
Market Opportunity
The global fitness software market is projected to reach $6.2 billion by 2027, growing at 16.7% CAGR. With over 41,000 fitness centers in the US and growing demand for boutique studios, CrossFit boxes, and specialized fitness concepts, gym management software is essential infrastructure. The pandemic accelerated digital transformation in fitness, with 73% of gyms now requiring mobile apps and online booking. However, most gyms use legacy software built in the 2000s with poor mobile experiences and limited integrations. GymFlow delivers modern, mobile-first capabilities at pricing accessible to independent gyms and small chains.
GymFlow's member app drives engagement and retention through features members actually use: easy class booking, workout tracking, social challenges, achievement badges, nutrition logging, and integration with Apple Health and Google Fit. Higher engagement correlates directly with lower churn, improving gym lifetime customer value by 40-60%.
Key Features
Member Management & CRM
Complete member database with profiles, photos, emergency contacts, medical info, contracts, and communication history. Automated member journeys send personalized emails/SMS at key moments (welcome, birthday, renewal, re-engagement). Track leads through sales funnel with conversion analytics. Segment members for targeted campaigns and offers.
Class Scheduling & Booking
Unlimited class schedules with instructor assignments, capacity limits, and waitlists. Members book classes through mobile app with calendar sync and reminder notifications. Automated late cancel penalties and no-show tracking. Recurring class templates save setup time. Real-time capacity and attendance tracking optimize scheduling.
Payment Processing & Billing
Automated recurring billing with retry logic for failed payments. Support for memberships, class packs, drop-ins, personal training, retail sales, and custom products. Integrated Stripe payment processing with PCI compliance. Automated dunning sequences recover 30-40% of failed payments. Mobile POS for in-person transactions.
Access Control Integration
Integrates with door access systems for member check-ins via mobile app, key fobs, or biometrics. Real-time membership verification prevents unauthorized access. Check-in analytics show peak hours for staffing optimization. Track facility utilization to justify expansion or identify underutilized space.
Member Mobile App
Beautiful iOS and Android apps with class booking, payment management, workout logging, progress photos, body measurements, achievement badges, social challenges, and gym announcements. Apple Health and Google Fit integration syncs workouts automatically. Push notifications drive engagement and reduce no-shows by 35%.
Reporting & Analytics
Executive dashboards track revenue, new member acquisition, churn, attendance trends, and class popularity. Financial reports for P&L, revenue forecasting, and member lifetime value. Instructor performance metrics and utilization rates. Export to Excel or integrate with accounting software for detailed analysis.
Marketing & Engagement
Email and SMS campaigns with templates for promotions, events, and member retention. Automated birthday wishes, membership anniversary celebrations, and milestone achievements. Referral program tracking with automated rewards. Social media integration posts class schedules and member achievements automatically.
Staff Management
Instructor schedules, payroll tracking, commission calculations, and performance reviews. Role-based permissions control access to sensitive data. Staff mobile app enables class check-ins, member lookups, and sales on-the-go. Time tracking for hourly staff with timesheet approval workflows.
Technology Stack
Built for reliability, speed, and exceptional mobile experiences
Frontend Platform
Modern React-based admin dashboard and member portal
Mobile Applications
Native iOS and Android member apps
Backend & Database
Scalable server architecture with robust data persistence
Integrations & Services
Third-party services for payments, communications, and analytics
Why This Stack?
GymFlow uses modern technologies optimized for mobile-first fitness experiences. React Native delivers native iOS and Android apps from a single codebase, reducing development costs while maintaining performance. Next.js and React power the admin dashboard with server-side rendering for fast page loads. PostgreSQL handles transactional data with ACID guarantees essential for payments and billing. Stripe provides enterprise-grade payment processing with PCI compliance, automated subscriptions, and dunning management. Twilio enables SMS notifications and two-factor authentication, while SendGrid handles email campaigns. Redis caching ensures sub-second response times even during peak booking periods. The AWS cloud infrastructure scales automatically and provides 99.9% uptime SLAs.
Revenue Model
Flexible pricing that grows with gym size and needs
Starter
- Up to 200 members
- Unlimited classes
- Member mobile app
- Payment processing
- Basic reporting
- Email support
Professional
- Up to 500 members
- Access control integration
- Advanced analytics
- Marketing automation
- Custom branding
- Priority support
- Multi-location support
Enterprise
- Unlimited members
- White-label mobile apps
- API access
- Custom integrations
- Dedicated account manager
- SLA guarantees
- Custom contracts
Add-Ons
- Payment processing (2.9% + 30¢)
- SMS notifications ($0.02/SMS)
- Additional locations ($99/mo)
- On-site training
- Data migration services
Revenue Projections
Conservative Estimate: 80 Starter gyms ($11,920/mo) + 35 Professional gyms ($10,465/mo) + 8 Enterprise gyms ($4,792/mo) + payment processing revenue (avg $3,500/mo) = $30,677/month = $368K ARR within 18 months
Growth Scenario: With strong fitness industry partnerships and referrals, achieving 200 Starter, 100 Professional, and 25 Enterprise customers would generate $91K/month = $1.09M ARR, with payment processing adding another $15-20K/month. Total revenue $1.3M+ ARR with 65-75% gross margins typical for fitness SaaS.
Target Market
Fitness businesses seeking modern, integrated management solutions
Boutique Fitness Studios
Specialized studios (yoga, pilates, spin, barre, HIIT) need class booking, capacity management, and member apps. GymFlow's mobile-first approach drives member engagement and reduces no-shows. White-label app options maintain brand consistency. Typical spend: $299-$599/month plus payment processing.
CrossFit Boxes
CrossFit affiliates need class scheduling, WOD tracking, benchmark logging, and community features. GymFlow's workout logging and social challenges foster the competitive community culture CrossFitters love. Access control prevents drop-ins from using facility without payment. Typical spend: $149-$299/month.
Traditional Gyms
Full-service gyms with equipment, classes, and personal training need comprehensive member management, billing automation, and analytics. Multi-location support enables chain growth. Access control integration streamlines check-ins. Retail POS handles supplement and merchandise sales. Typical spend: $299-$599/month.
Martial Arts Studios
Karate, BJJ, MMA, and boxing gyms need belt tracking, skill progression, tournament management, and parent communication. Family membership support and kid-specific features cater to youth programs. Attendance tracking helps instructors monitor student commitment. Typical spend: $149-$299/month.
Personal Training Studios
PT-focused facilities need session package management, trainer scheduling, client progress tracking, and automated billing. Integration with assessment tools and workout builders. Trainer commission calculations and payroll reports. Video exercise library for custom program building. Typical spend: $149-$299/month.
Multi-Location Fitness Chains
Regional and national chains need centralized management with location-specific customization. Consolidated reporting across all sites, centralized billing, multi-location membership access, and franchise-specific permissions. Enterprise features support rapid expansion. Typical spend: $599/month + $99/additional location.
Competitive Advantages
Modern Mobile Experience
Legacy gym software (Mindbody, Zen Planner, Glofox) offers basic mobile apps as afterthoughts. GymFlow is mobile-first with native iOS/Android apps that members love using. Beautiful design, smooth performance, and features like workout tracking and social challenges drive 3x higher engagement than competitors.
All-in-One Platform
Most gyms cobble together separate systems for scheduling, billing, access control, and member apps, paying $400-800/month total. GymFlow provides all functionality in one integrated platform at lower cost with seamless data flow. No more manual data entry or reconciliation between systems.
Transparent Pricing
Competitors hide pricing, require long contracts, and charge setup fees of $500-2,000. GymFlow offers month-to-month pricing published online, free setup, and no long-term commitments. Gyms can cancel anytime without penalty, demonstrating our confidence in the product's value.
Payment Processing Integration
Most gym software requires separate payment processors with reconciliation headaches. GymFlow's integrated Stripe processing means automatic payment matching, instant access to funds, and lower overall payment processing fees. Automated dunning recovers 30-40% of failed payments automatically.
Superior User Experience
Competing platforms have cluttered interfaces and steep learning curves requiring days of training. GymFlow's intuitive design enables staff to become productive in hours. Modern UI/UX principles and keyboard shortcuts make common tasks 5-10x faster than legacy software.
Engagement-Driven Retention
Traditional gym software focuses only on business operations. GymFlow's member app includes workout tracking, progress photos, achievement badges, social challenges, and nutrition logging that drive engagement. Higher engagement correlates with 40-60% lower churn, directly improving gym profitability.
Acquisition Details
Asking Price
Revenue-Ready SaaS Platform
What's Included
Complete Source Code
Full platform codebase with Next.js admin dashboard, React Native mobile apps (iOS & Android), and Node.js backend (85% complete)
Mobile Applications
Native iOS and Android member apps with class booking, workout tracking, social features, and payment management ready for App Store submission
Payment Processing Integration
Fully integrated Stripe payment processing with subscription billing, dunning management, and PCI compliance
Member Management System
Complete CRM with profiles, contracts, communication history, lead tracking, and automated member journeys
Domain & Branding
GymFlow.io domain, logo, brand assets, marketing materials, and website design
Scheduling Engine
Class scheduling system with unlimited schedules, instructor assignments, waitlists, and automated notifications
Access Control Framework
Integration framework for door access systems with check-in tracking and utilization analytics
Marketing Automation
Email and SMS campaign tools with templates, automated journeys, and referral program tracking
Technical Documentation
Architecture diagrams, API documentation, deployment guides, and user documentation (~500KB across 13 docs)
Support & Training
60 days of technical support, knowledge transfer sessions, and documentation to ensure successful handoff
Valuation Justification
GymFlow is valued at $108K based on 85% development completion, native mobile apps for iOS and Android, integrated payment processing, and strong positioning in the growing fitness software market ($6.2B by 2027). The platform addresses critical gym owner pain points—fragmented systems, poor mobile experiences, and complex billing—with a modern, integrated solution at competitive pricing.
With conservative customer acquisition projections (80 Starter + 35 Professional + 8 Enterprise gyms), GymFlow can generate $368K ARR within 18 months, with payment processing adding significant additional revenue. The asking price represents a 3.5x revenue multiple at 12-month projections, well below the 6-10x typical for fitness SaaS companies, providing substantial upside potential. The fitness industry is growing rapidly post-pandemic, with increasing demand for digital tools that enhance member experience and retention.
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A production-ready gym management platform with mobile apps, payment processing, and comprehensive features. Contact us to discuss acquisition opportunities.
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