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About Search Engine Optimization (SEO)
Search Engine Optimization (SEO) involves optimization of Website text and encoding for precise keywords to improve the overall performance of the natural (organic) webpage rankings within search engines. This improvement boosts page rankings within search engines, leading to the rise in web traffic from your visitors. SEO solutions are an important component to effective web search marketing tactics.
Search engines like Google have two sorts of listings : paid listings, which can be commonly branded as “sponsored links” on the right side of the website, and natural Organic listings, that are not purchased and usually show up on the left side.
Why is SEO Advantageous to Your Business Website?
- Roughly 85% of all Websites are seen by means of search engines like Google
- 96% of Your visitors start their Internet search through a major search engine ( Google , Bing , Yahoo Search , AOL Search )
- Consumer opinion is that the greater a Web sites is rated in a search engine , the more credibility the company has overall , instilling more faith in the products/services they promote
- Search engine optimization enables Website owners the capability to decide on keyword phrases for enquiries carried out by potential prospects
- In January 2005 , more than 145 million searches were performed with 4 .2 billion search results
- Strong Search engine optimization and search friendly Web page design will help bring in traffic to your website
Numerous companies might have bought developing a website only to realize that they are not attracting their web site listed or ranked highly on search engines like Google. We can help.
Quarterly Submission & Internet Site Optimization
Routinely studying and resubmitting your XML sitemap to Google and optimizing search phrases , website headings and content material will certainly enhance your site’s ranking.
We will consistently examine web page content, keywords and phrases, content, titles, photos and make suggestions and adjustments as needed.
Organic and natural Search Engine Ranking (SEO)
Search engine optimization (SEO) is the process of increasing the volume of traffic (visits) to a web site from search engines via “natural” (organic) search results. Typically , the higher up a site appears in the search results list, the more visitors it will receive. SEO can target various kinds of search, including image search, local search, and industry-specific search engines.
- Research : In order to efficiently target keyword phrases , we acquaint ourselves with your company’s market and audience. Our subsequent step is to put together efficient phrases and keywords. These kinds of will then be examined in order to target the majority of appropriate keywords for your SEO campaign .
- Benchmark : Before creating any adjustments to your internet site , our staff will complete a benchmark search engine placing statement ( Google , Bing and Yahoo ). This can be used to monitor the successfulness of your SEO marketing campaign .
- On-Page Optimization : We enhance your website’s content material , Meta tags , user interface , and html. We also analyze the outgoing and inbound links to your web site in addition to the internal linking framework .
- Off-Page Optimization : We submit your Website to widely used search engines and high quality web directories and assist get quality referring backlinks .
- Track and Gauge : Since the search engines set out to index your web site , our staff will monitor your SEO campaign progress using a number of industry standard evaluation tools
- Progress and Sustain : Prosperous SEO campaigns take time. We require a 60 day contract to allow for multiple site revisions ( tweaks ) as the search engines begin to re-crawl your site. After the first 3 months , you have the option to discontinue our services at any time. If you are satisfied with your ongoing Internet marketing campaign , we will continue providing optimization services on an annual basis .
Local Search
Local SEO Tune-Up
Google , Yahoo & Bing provide you with Local search results which help clients find businesses in a selected geographic location. Due to the fact many companies are local , getting shown under local search is practical. Allow us to look after submitting your web site to ensure that it is listed adequately in the primary local web directories.
We recognize the value of local search company entries. No more merely a guide to your location…now businesses can display phone numbers , hours of operation , customer testimonials , photographs , discount codes and video. With the mind blowing development of mobile devices , local search is now even more essential to companies .
31% of customers rely on a search engine while they are searching for local products and services. 43% of Web searches consist of a local identifier ( city , town , local zipcode )…people prefer entering in a few keywords and phrases over shuffling by means of the phone book .
Small Companies who benefit from local search marketing possess a competitive advantage. We hand submit your business info and boost your listing content to the prime local search providers including Google, Yahoo and Bing.
Selecting the right categories and phrasing on your local business listing would improve presence to close by clients. Our local search tune-up includes :
- Upload company logo in correct format and dimensions
- Choice of most appropriate company classes
- Copywriting , employing keyword or keyword phrase prosperous info
- Confirmation of enterprise address and phone numbers
- Connect to your business Web site or Blog
- Inclusion of videos and relevant photos
- Generation of discount codes and Web promos
- Itemizing of specialized solutions , specialized associations and organizations
Social Media
There is a fast growing list of social media tools available , and it’s our job to point you to the right ones for your company. Once we have the strategy in place , we can manage your social media for you , or collaborate with your staff. We offer strategies for online engagements ( e .g. , blogging , social networking ) , product marketing , search engine optimization , as well as content development .
Here is a partial listing of types of social media and social networking tools :
- Blogs and Micro-Blogs
- Online Surveys and polls
- Online Videos ( i .e. , YouTube channels )
- Article writing and publishing
- Podcasts
- Social Networks
- Google Plus
- Live Web Broadcasts
- Widgets
- Wikis
- Managing , Leveraging and Learning from Your Social Identity
How Do You Start?
The best next step is to contact us by phone or via our short online form for a free, no obligation consultation.
Call us at 703–635–5586 or fill out our
Photos Provided by :
Paul Morris
freestocks.org
Rajiv Perera
Alvaro Serrano