Security is one of those things; as your website requires updates and hardening to keep potential internet predators from gathering private data or compromising your website. The other is Content; as content is what makes your website fluid and current so search engines see the site as a viable resource for data. In turn this pulls more customers in and more customers means more sales. One keeps you alive and one helps you grow.
It just doesn’t work like that anymore. Websites today require plugin updates, security patches and theme updates to stay complete and secure from known, and currently unknown threats from an international presence like the internet as a whole.
It’s just the world we live in; sites get hacked or injected with scripts that hack your customers and then replicate at a more local level. Either of those scenarios doesn’t gain more value for your customers, and in fact loses some ground with client trust. Lack of trust from the client or customer breeds a lack of commerce that eventually can eat away at your company, business, or organization that you’ve spent many late nights and possibly missed important events to solidify. Other10 realizes that getting the website built and put up on the internet is simply the beginning whereas many web design companies see that as the end.
Your business needs to consistently grow and evolve and you need a web presence that does the same; this is what Other10 was designed for. This is what sets Other10 apart from our competition. We do all this while remaining clear and precise in our ethics, design and pricing structure. Here’s what we can do.
When you start an account with Other10; we assign a project manager (we call them POCs – “point of contact”) your account – they will be your main point of contact with the company and will be that until you cancel the contract or you simply request a different POC (“point of contact”). They will work with you throughout the build of your website and after for maintenance.
Other10 websites are highly advanced and utilize the bleeding edge of web technology that is viably stable. Because of this, software updates are require to keep it secure and up to date on the backend. Core, plugin and theme updates are all required; and all are maintained daily for the life of your website. As a client partner with Other10, you will receive a daily monitor to your website to keep it safe from vulnerabilities and malware.
Besides yourself, your company’s website is your best sales and outreach tool. Unlike you, your website is available to potential clients 24/7/365 and it should offer all the information that a client will want in order to choose to your services or buy your products.
When you add new products, services to your business offerings, add new team members, win an award or write new case studies or articles, it’s a good practice to add that information to your website as soon as you can. It helps clients understand why they should choose you and helps distinguish you from the competition. This will also boost your SEO and search engine results.
We get that it can be a challenge to manage regular website content updates when you’re immersed in the day-to-day running of your business. We can assist by being your go-to solution for updating and even writing website content. We can also update and create new graphics and improve the look of your web pages and blog pages. We also make sure everything looks good on mobile.
Maybe you’re not ready for a full-blown website redo, but you know you can do certain things better. Let us spot-check and improve critical areas of the site to improve first impressions and drive conversions. We can provide additional functionality such as photo galleries, email sign-ups, interactive forms, social media feeds, e-commerce and a variety of other functions to improve your website’s effectiveness and ease-of-use. We can also help you strategize how best to roll out enhancements and promote them on your website. It’s also important to think about how well the site works on mobile devices, where a growing percentage of your clients are when they visit your website. We can fine-tune mobile performance to make sure potential clients aren’t turned off or encountering dysfunctional elements.
We often get contacted by businesses that have lost their website manager, or it’s been assigned to someone who’s really not ideally suited for the role. We have the expertise to strategically pinpoint where maintenance is required and implement the solution, freeing up your team to do what they do best.
Website maintenance should be a line item in your budget, along with all your other critical marketing expenses. Other10 can provide a long-term, dependable, one-stop, maintenance solution so you can focus on your customers and clients.